Welcome to the Fluff! Here I blog my goals, especially my reading and studies, and my ongoing downscaling and using up of material stuff and working towards a more minimalist lifestyle.

Cruelty-free Products

Latest Update: 23 May 2019

Here is a list of beauty product brands that are cruelty-free.  Not all use the Leaping Bunny logo, sadly, and many have no indication of their cruelty-free status on their packaging, but, to the best of my knowledge, none of the companies listed below market on the Chinese high street thus being subjected to compulsory pre and post market testing. If you are aware of any errors, please let me know and I'll happily amend the list.

Some are owned by parent companies (such as L'Oreal, Estee Lauder etc) and these are marked by *.  Some feel happy buying from these brands, some don't.  I decline to judge anyone's decision in this matter.

Lastly, these are all brands that are available in the UK.  Some are only/mostly available on-line and I'm stating that where relevant.  As you can see, there are a huge number of cruelty-free products available, so please support the ethical companies who make them.

Please note: This is a mostly 'second hand' list curated from those listed towards the bottom of the page.  Feel free to do further research if you feel it's necessary as I am unable to devote as much time as some do to the maintenance of this list, although I do subscribe to those who do regularly update.   Also, I usually don't contact companies directly as so many other cruelty free list owners have already done so and published the responses, so there is clearly no need to duplicate their work.

- 2true  (now only on-line and seemingly winding down)
- Aldi
- Alpha H
- Alva (on-line)
- Anastasia Beverly Hills (on-line via cultbeauty and beautybay)
- Arbonne
- Ardell lashes (at Superdrug)
- Argos
- Asda
- Autograph (M&S)
- * Aveda
- Avalon Organics (on-line)
- B by Superdrug
- Balance Me (on-line)
- * Bare Minerals
- Barry M
- Baylis and Harding - repsonse from their team on 6 March 2017: "I can confirm that we do not sell our products in China"
- Beautiful Butters (M&S)
- Beauty UK
- Beauty Without Cruelty (BWC)
- Benecos (on-line)
- Ben Nye (at Red Carpet FX)
- Bliss Skincare
- Body Collection
- bPerfect
- Bull Dog skincare for men
- * Burt's Bees - who have pulled back out of China
- Butter London (M&S and on-line)
- The Body Shop (L'Oreal sold them to a cruelty free company in Brazil)
- Chantecaille (Space NK)
- Ciaté London (on-line)
- Collection
- The Co-operative
- Cowshed
- Crazy Rumors (on-line and from Holland & Barrett)
- Charlotte Tilbury
- Cover FX (Space NK, House of Fraser, Harvey Nichols)
- * Cover Girl (online only in the UK - try Amazon and eBay etc)
- C.Y.O. (Boots' new brand)
- Daniel Field
- Dentyl  - not sure about this one, can anyone confirm?
- * Dermalogica
- Diego Dalla Palma (M&S)
- Dirty Works Beauty (available in larger Sainsburys)
- Dolma (on-line)
- Dr Bronner's (on-line)
- Dr Hauscka
- Dr Organics
- Eco-Tools
- Elemis
- e.l.f. (now in Superdrug and Boots, with a bigger range online)
- Essence
- Essential Care
- Eyeko
- Eyelure
- Faith in Nature
- * Fenty Beauty (in Harvey Nic's)
- Filorga
- Fragonard
- Freedom Cosmetics
- Giovanni (on-line)
- Green People
- Hard Candy (on-line)
- Harvard Men's Grooming (M&S)
- Hask
- Heathcote and Ivory seem to be clean. Please let me know if you have further information.
- H&M
- Honesty
- Hourglass (SpaceNK, John Lewis, Harvey Nichols)
- Hype
- Iconic London
- Illamasqua (Debenhams)
- Inecto
- Inika Organics (on-line)
- it cosmetics - now in Boots
- Jane Iredale
- Jemma Kidd (on-line, try Amazon and e-bay)
- * Kat Von D (available in some Debenhams stores) Slightly complex parent company situation as is owned by Kendo who are cruelty free, but is itself owned by LVMH who market in China. Same problem with Marc Jacobs Beauty, Fenty Beauty and Ole Henriksen.
- * Kendo
- Kiko
- Kryolan (at Red Carpet FX)
- Lacura (Aldi)
- La Maison de Senteur
- Lavera (on-line)
- Lily Lolo (through salons and therapists - I think!)
- Limited Collection (M&S)
- Liz Earle (Boots - now owned by them, bought from Avon ☺)
- Lola (M&S)
- Lottie London
- Lush
- Make-up Revolution
- * Mark Jacobs Beauty (but not Fragrance - they are separate companies)
- Marks & Spencers
- Mehron (at Red Carpet FX)
- Missguided
- Model's Own
- Molton Brown
- Montagne Jeunesse
- Morphe (via their own website, Beauty Bay and Beauty Chamber)
- Morrisons
- Nails Inc
- Natural Collection (Boots)
- Nature's Ingredients
- Neal's Yard Remedies
- Next
- Nip + Fab
- No7
- NSPA (Exclusive to Asda)
- * NYX (larger Boots and their own stores)
- Obsession
- Obsessive Compulsive Cosmetics (on-line)
- * Ole Henriksen
- Pacifica (on-line)
- Paul Mitchell
- Percy and Reed
- PHB Ethical Beauty
- Philip Kingsley
- Phil Smith hair (available in Sainsbury's)
- Pixi
- Profusion
- PS Love by Primark
- Pur
- Pure Natural Beauty
- Pur Minerals (M&S)
- Real Techniques brushes
- * REN (on-line or at M&S)
- Rituals (at M&S)
- * Roger et Gallet
- Sainsbury's
- Sara Hill
- Scaramouche & Fandango
- Seventeen (Boots) now discontinued! :(
- Shay and Blue
- Skinny Dip Cosmetics
- Sleek
- * Smashbox
- So Eco brushes
- Soap and Glory
- Stargazer (at Red Carpet FX)
- Stila - recently withdrew from the Chinese market! ☺
- Studio London
- Suma Wholefoods
- Superdrug
- Tarte (on-line at qvcuk.com)
- Technic
- Ted Baker
- Tesco
- The Balm (available at Superdrug)
- The Hero Project
- Thesis Beauty (on-line via Amazon)
- This Works
- Tisserand Aromatherapy
- * Tom's of Maine
- * Too Faced
- Tropic (on-line and through representatives)
- * Urban Decay
- Waitrose
- Umberto Giannini
- Yes To (health food stores)
- Zoella
- Zoeva

In case anyone is concerned about Boots, they are cruelty-free and have been for many years.  Some are concerned that they have operations in China, but these are only to do with the Boots Pharmaceutical arm of the business.  Boots have no retail presence in China owing to the animal testing laws there, and I've checked this both with ex-pats living in China and Chinese women.  They are beginning to sell some of their products via Chinese on-line platforms, but these are not subject to the high street animal testing laws.  Buy from Boots own brands with a clear conscience. =)  Here is a clear statement of Boots animal testing policy.

I know there are many more brands, (see the Cruelty-Free International site for some ideas), but I've just listed the ones that are relatively easy to source on the high street, in wholefood stores and some that people may not realise could be bought in the UK on-line.

Here's another great cruelty free list by a UK blogger, and, of course there are the hugely popular and well respected lists by Suzy of Cruelty Free Kitty and Tashina from Logical Harmony who seem to be in the States, but whose lists can be very helpful as far as they apply to the UK market.

Many great products can be found on-line at Look Fantastic (which is also in the Nectar programme ☺), Ecco Verde, Beauty Bay and the 100% cruelty free webstores Hype Beauty and Naturisimo.

For household care products, those seeking cruelty-free in the UK can choose from:

- Aldi's own labels
- Asda
- Astonish
- Bio-D
- The Co-operative
- Dr Bronner's
- Earth Friendly Products
- Ecosearch
- * Ecover
- Ecozone
- Faith in Nature
- M&S
- * Method
- Morrisons
- Sainsburys
- Splosh
- Suma Wholefoods
- Superdrug
- Tesco
- Thesis (on-line via Amazon)
- Waitrose

There are a large number of other brands listing on the Cruelty Free International Site, so please check there if your favourite is not listed.  If there are any errors or omissions, please let me know, preferably with source information, thanks!

© Elizabeth Braun 2015-8


Hayley said...

I'm going cruelty free with my beauty products and i'm from the UK too :) this post was so helpful. Thanks :)


Nok Sirismatana said...

Big thanks for your informations! It's so useful to me

Sophie said...

Helpful, thanku xx

Anonymous said...

Eve Lom? Korres? REN?

Elizabeth Braun said...

Duly added, with notes as appropriate. Thanks! =)

Leanne O'callaghan said...

This was such a helpful I find it so hard to find cruelty free products on the high street! I've done a lot research to find brands I can trust and I would like to add that dermalogica is owned by a non-cruelty free company unfortunately :(
there are a few completely cruelty free (and mostly vegan) brands you can add to this list; Dr organics, giovanni, Pacifica, crazy rumours, avalon organics and a few other brands can be found in Holland and Barrett and ardell, eyelure, duo, batiste can be found in superdrug. All of the brands I've just listed don't have parent companies that test.
Freedom cosmetics, Palmers and zoella claim to be cruelty free but I'm not sure about the parent company.
Hope this helps some people out! :)

Leanne O'callaghan said...

Also I forgot about eco tools which is are completely cruelty free and vegan and is really easy to find they're sold in a lot of places like superdrug and even tesco! And I'm pretty sure tesco own brand is cruelty free but I may be wrong!
Raw organic coconut oil is also a really good and completely natural, you can use it for pretty much anything I use it for my hair, nails, face, body even to brush my teeth! And of course you can cook with it :)

Jess. said...

Hello there, thank you for this post, it's hard to go cruelty free in the UK before I saw this!! Unfortunately Burt's Bees will be outsourcing their products in China so they will not be Cruelty free in the future :( I saw this on crueltyfreekitty.com - hope this helps!!

Elizabeth Braun said...

Hi Jess! Thanks for that. I've now removed them from my list as I, coincidentally, read the same article the same day. It saddens me to hear that a foreign company can jump through all the hoops that the Chinese regulatory bodies present in order to avoid animal testing, but then find that their products are taken from stockists' shelves to be post-market animal tested and that they have been, basically, conned into setting up production operations in the country. This is shocking, but also shockingly typical and doesn't surprise me at all. (I have some professional knowledge of China etc.) I hope that Burt's Bees will follow The Body Shop's lead and withdraw from the Chinese market over this issue.

Unknown said...

I'm sad to say Too faced is owned by Estau Lauder. Also studio make up London is vegan, and is available in Superdrug. THANK YOU.

Anonymous said...

Weleda sell in China and are therefore NOT cruelty free

karen x x said...

I use dutch brand rituals who to my knowledge are cruelty free. House of Fraserburgh and m&s sell their bath ranges but the full range including household as well as cosmetics is online only.

Arcacia said...

Thank you so much for clearing up the Boots/China fiasco! I have been hearing so many conflicting stories over the past two and a half years since I became more conscious of the whole matter! I used to ADORE No.7 makeup! I can't wait to go on a little spree now! :) x

Yvonne Walker said...

This is the email i recieved from Palmers admitting they sell in China.
Dear Yvonne,

Thank you for your email.

Palmer's is a "cruelty-free" company and does NOT conduct product tests on animals.

However, we do sell our products in China.

Should you have any further questions or concerns, please don't hesitate to reply to this email or call us directly at 1-877-PALMERS (725-6377).


Delores J.
Product Specialist & Consumer Relations
E. T. Browne Drug Co., Inc.

________________________________https://overview.mail.yahoo.com/mobile/?.src=AndroidShow more

Elizabeth Braun said...

Thanks, that's great. I'll remove them with pleasure.

Elizabeth Braun said...

Thanks Leanne! I've added the ones that checked out as actually cruelty free. :)

Elizabeth Braun said...

Amended accordingly, but I can't find any reliable information about Studio London, so I've omitted them for the time being. Thanks! :)

Elizabeth Braun said...

I checked into this and have removed it, thanks! :)

Unknown said...

actually the only cruelty free cosmetics are the ones with leaping bunny logo (it's been for years) and it is not difficult to find the list of the brands https://www.crueltyfreeinternational.org/LeapingBunny
for a little book go to: https://www.crueltyfreeinternational.org/what-you-can-do/leaping-bunny/little-book-cruelty-free
as in fact the company statement that they DO NOT TEST their products on animals is worth nothing without the certificate.
Boots has never been approved by leaping bunny....

Elizabeth Braun said...

Thanks for your input. As you can see from reading the text surrounding the list above, I have both used and linked to the Leaping Bunny list.

Having said that, being CFI Leaping Bunny certified is *by no means* essential to being fully cruelty free any more than the Vegetarian or Vegan Societies' logos are essential to a product being actually suitable for vegetarians or vegans. There are many products which are cruelty free, but where the company has chosen not to invest in CFI certification and/or pay to use the logo. It's a matter of company policy and practice, *not* of external body approval.

Also worth bearing in mind is that some feel that Leaping Bunny certification isn't fully reliable as the required standards allow for such things as environmental toxicity testing on water fleas during new product development. Some see this as unacceptable and unethical.

So, whilst the Leaping Bunny scheme is useful and laudable, it is *most certainly NOT* the sole reliable benchmark for cruelty free products.

Candy Escandon said...

Hi dear! Im trying to support as much as I can the Cruelty Free Beauty industry but there are many brands that don't show the bunny logo like Mary Kay. Doing my own research, the company states it self as Cruelty Free. They sell in China as you may know but for the rest of the world they keep their Cruelty Free status. So, how could we know for sure if they say the truth or not? Mary Kay is a brand that I like so much and I would like to know what is the truth behind it. Best, Candy.

Elizabeth Braun said...

Hello Candy! Thanks for your question. I sympathise as there are several products I would love to use/continue to use, but which agree to animal testing "where the law requires it", i.e. in China. Regardless of whether they adhere to cruelty free standards elsewhere, the fact that they do submit to *and pay for* animal testing in even one place means that they fail to qualify as genuinely cruelty free. If the products you're interested in are sold on the Chinese high street, then they don't make the grade.

The blogs, lists and other resources I mentioned on this page can be very helpful in making a conscientious decision as they have researched the issue and often contacted the company for clarification. Mary Kay isn't on any cruelty free list that I'm aware of. You could also contact them yourself, but be aware that a genuinely cruelty free company will state its position very clearly. If the response is unclear, they say they test where the law requires it or that they market in China, then it's time to look around for new products to try. :)

RL Gill said...

Primark's own PS Love range of cosmetics is also cruelty free. Not the highest quality, but amazing for the price. They do great lipstick and cheap liners. Dirty Works is a nice affordable cruelty free brand (which explicitly says so on the packaging) that I love. Not sure where else it's sold but you can get it in Sainsbury's.
So glad Boots is cruelty free. I've only recently become enlightened about animal testing and since I'm poor i'm just slowly transitioning the old cruel stuff out, and the two products I was most reluctant to get rid of were my palmers cocoa butter (which I have about a 4 years supply of so that gives me plenty of time to find an alternative) and my boots tea tree & witchhazel backspray, which cleared my chronic bacne up in just 2 days and has kept it at bay since! Now that I know I don't have to quit the latter the transition has become that much easier on me! Thanks for making this.

Anonymous said...

Thank you so much . I now know what I can buy with a clear conscience and I'm spreading the word

Yue Whalesson said...

Hi! I recently found out that Eve Lom is starting to sell in China, both through their official Chinese online stores and an opening retailer in Shanghai. It's devastating since I love their products. I saw that they have changed their animal testing policy to
"Eve Lom does not test on animals and never asks others to do so on its behalf. However, if an international authority demands such testing for safety or regulatory assessment, unfortunately, it is obliged to comply."

It seems that it happened recently and all the cruelty-free blogs haven't updated their statement about Eve Lom yet.

Anonymous said...

Dirty works is Sainsbury's own brand I believe. They have quite a nice range

saffstar said...

Has anyone ever had an answer from Rituals about whether their products are sold in China? All they ever say on Facebook is that they don't have any stores there but routinely ignore questions about whether they are sold in Chinese department stores etc. I've stopped buying Rituals because of this

Yvonne Walker said...

This is a reply i got from them awhile ago...........
Do we test our products on animals? ''
" The answer is a firm: NO! We never test our products and ingredients on any animals and we don’t allow third parties to do so either. We believe there is a sufficient amount of active, high-quality and safe ingredients available without any need for animal testing. We demand from all our suppliers and their sub-contracted companies that they source safe and sound ingredients established without the use of animal testing. All our products are listed in the cosmetics guide by the Dutch foundation against animal cruelty :”Dierproefvrij” which translates to “no animal testing”. The complete collection of RITUALS... products is suitable for vegetarians. "

Elizabeth Braun said...

Thanks Yvonne and Saf. So, still no mention of Chinese high street sales! I've posted to the Chinese Forums asking ex-pats and residents if they've ever seen Rituals Products there.

Yvonne Walker said...

Good idea x

Fifi77 said...

I have been trying to buy cruelty free products for years and I love this uk company http://www.phbethicalbeauty.co.uk/
Naturismo https://www.naturisimo.com/ is also a good site with lots of cruelty free products. Keep spreading the word :-)

Karen Ette said...

Hi there, I'm not sure about Baylis and Harding. I was looking for a gift recently in Tesco's and picked up a B&H set, but it said 'made in China' on, so I put it back. I also noticed that Tesco have a lot of products made in China for them. However, I did find a brand called Calcott Manor that states categorically that the products are not tested on animals and has the rabbit symbol. The next sentence says 'made in China for Tesco'. So confusing.

Elizabeth Braun said...

Hi Karen! Thank you for your comment. :)

If a product is made in China, it doesn't necessarily mean it was tested on animals. The law only applies to products that are made to be sold on the Chinese high street. So, if a product is made in Chinese factories, but for sale exclusively outside China (such as the brands you mentioned), then it will not have been submitted for animal testing.

Karen Ette said...

Hi Elizabeth,
Thank you for clarifying, I really appreciate it.
Thank you, too for your work here - I carry a printed-off list with me when shopping to 'make sure' items are cruelty free.
Every blessing and have a good Christmas.

Unknown said...

Could Phil Smith hair products be added to the list? They carry the CFI leaping bunny logo and are available in Sainsbury's.

Elizabeth Braun said...

Duly added, Unknown, thank you! I've been able to add a few new-to-me names this morning. :)

Tracy said...

Hi, thank you for this. I am trying to go cruelty free and need all the help I can get with finding which brands are cruelty free and which ones try to hide the fact that they say they are but secretly do test on animals still! Someone told me that boots Soap & Glory says they don't test on animals but some of the ingredients used to go into their products may have been tested on animals. Do you know if this is right? If it is then they cant be classed as cruelty free can they?

Elizabeth Braun said...

Hi Tracy! Thanks for your question. I'm no authority on the subject, but from a look at Soap and Glory's FAQ section, I would say there wasn't likely to be a problem. Their policy is labelled as 'unclear' by certain people, because, like one or two other companies, they're honest and realistic enough to state that virtually all ingredients have been animal tested at some point in the past, even though they may not be repeat tested now/by any given company. This can lead some to then label them as 'grey area'. I find that unfair as they're only being totally straight. Lorac make up is similarly maligned because they are honest enough to admit that, although their suppliers state they don't test the ingredients on animals, they can't 100% guarantee the validity of these statements. To me, that's just facing facts - that you can never be absolutely certain what someone else is doing behind your back, no matter what they tell you. See what you think. :)

Yvonne Walker said...

Soap & Glory & Boots are fine 😊 always check if these companies have parent companies who test pn animals and see if they sell their products in China because if they do then they are not cruelty free 😢

Paula Santomauro said...

Hiya brilliant blog thank you. Sadly By Terry now sells in China so not cruelty free. Thank youforyour hlep

Sónia said...

I buy Palmers Moisture Repair Shampoo :
They state on the back of the bottle that they do not test on animals. I made a search in several Cruelty Free lists and I couldn't find any information about Palmers. What are your views on this?
Many thanks

Elizabeth Braun said...

Thanks for your question, Sónia. If you look through the comments on this page, you'll see an email ftom Palmers to a lady named Yvonne Walker stating that thry market in China. That makes them non-cruelty-free, I'm afraid! :(

Sónia said...

Oooohh, I'm really gutted now. I really like the stuff, makes my hair super soft 😔. Oh well, their loss. I'll change brands Many thanks for your quick reply. All the best
P.S. - great blog by the way! 😊

Ronnie said...

I'd just like to say thank you for your blog and info.
I remember way back when I was 17 and saw a stand on my high street about animal testing, It was 1979. I was horrified and deeply upset and vowed to go cruelty free.
Back then it was difficult, I would only by my hair and make up products from health food stores, which were a tad expensive at the time as they were confirmed and guaranteed cruelty free.
I remember the co-op going cruelty free, so bought my household products from there.
I also wrote to boots(No internet then, lol) who also confirmed they were cruelty free too.
Correct me if I'm wrong but not long after Rimmel and a few others did the same and then there was The Body Shop before they were taken over/sold.
When Rimmel went to the dark side, I was gutted, their products really suited my sensitive skin.

I'm truly grateful for bloggers like you and contributors who keep us all updated with products.

My make bag now consists of Barry M, Superdrug and Boots. My kitchen and bathroom, The good old co-op.

Thank you, much love, R.xxx��